Some years back, managed care swept through the therapy field. Most of my therapist colleagues were freaked out, scared or angry about this phenomenon. They tried to hold on to the old reality, but the new one swept over them.
What surprised me was how much many of my colleagues, who worked daily to empower their clients and patients to stop being victims, acted like and sounded like victims themselves.
Well, it seems to me the same thing is happening all over again. The economy is challenging. Many baby boomer therapists have realized they won’t be retiring when they had hoped. And a new wave is sweeping over the culture and the therapy field. It is the Internet.
Now, if you don’t have a website, a blog, or a presence in some of the social media, you are at risk of being left behind. You can complain about this (When I was your age, we had to walk to school and dial a rotary phone that was attached to the wall; and we had to get up to change the television channel!), but that doesn’t change the reality of things.
A few years ago, I decided to get out ahead of the curve and learn about this new stuff: Internet marketing, new technological tools, and alternative sources of income facilitated by all these developments.
I love learning and I love teaching. One of my joys is to take something complex and intimidating and make it simple, accessible and very useful (and fun too, I guess). I have done this with my therapy workshops through the years. In recent years, realizing that my therapist colleagues were being left behind because most of us are clueless about technology, the web, marketing and modern tools, I decided to add this are to my teaching repertoire.
I vowed to leave no therapist behind. I am so enthusiastic about this stuff, I want everyone to know about it and use it to empower themselves and spread their ideas far and wide while ensuring control over their own income now and into retirement.
In the past several months Ruth and I offered some trainings on how to set up blogs and teleseminars through NICABM (click on the announcements next to this blog post to discover more about those offerings). It took me years and thousands of dollars and hours to learn about these topics, and I was delighted we could summarize effective ways of getting set up in way less time than that (with the aid of some amazing written and video tutorials we provided as bonuses with the trainings). And for way less money than I spent learning the process and gathering all the tools and knowledge.
But it is not enough just to learn how to set up blogs, websites, teleseminars and to create products. “If you build it, they will come,” works fine in the movies, but here in reality-land, we need to learn some basic marketing skills.
Now Ruth and I are offering a training on how to get people to know about you, participate in your programs and buy your products.
If you want to find out what we are up to or register, click this